In 2008, LG set a goal to engage consumers looking to merge technology with design. The result was a multi-platform program which highlighted the elegance of several new LG products alongside some of today’s hottest celebrity talent. A 2 page print spread accompanied the release of the content in ELLE DECOR, Metropolitan Home ad Sound & Vision Magazines.
Ten chart-topping bands were asked to capture their world with Nikon D60s and explore what photography means to them. Each musician submitted two photos which were auctioned off on behalf of a charity of their choice. Their images reveal their personal “Visions of Rock.”
